We will only retain your information for as long as is necessary for the purpose or purposes for which we have collected it. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept. For example, if we receive your information through a competition entry, we will retain your data for as long as is necessary to administer the competition.

We will not directly market to you for longer than three years, unless you consent to receive direct marketing by opting in again before the expiry of that three-year period. In certain circumstances, once we have deleted or anonymised your data, we may need to retain parts of it (for example, your e-mail address), in order to comply with our obligations under GDPR or other legislation, or for fraud detection purposes.

We will only retain your information for as long as is necessary for the purpose or purposes for which we have collected it. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept. For example, if we receive your information through a competition entry, we will retain your data for as long as is necessary to administer the competition.

We will not directly market to you for longer than three years, unless you consent to receive direct marketing by opting in again before the expiry of that three-year period. In certain circumstances, once we have deleted or anonymised your data, we may need to retain parts of it (for example, your e-mail address), in order to comply with our obligations under GDPR or other legislation, or for fraud detection purposes.

If you grant us consent or if we reasonably believe you anticipate contact, we might utilize your personal information to furnish you with information about our products and services. This contact may occur via telephone, SMS, postal mail, or email.

To enhance our services, we occasionally perform analyses on the data we gather to identify patterns in our customers' behavior. This enables us to gain insight into our customers' desires and requirements.

Cookies are text files that are stored on your computer to gather standard internet log data and details about visitor behavior.

We periodically review our Privacy Policy and post any updates on this webpage. This Privacy Policy is in effect as of May 20, 2023.

Please contact us if you have any questions about our Privacy Policy or the information we hold about you:

• by email: sales@purchasecircle.co.uk